The Pen & Pixel Branding

Abilities
& Skills

My purpose as a designer is to help brands discover their authenticity‭, ‬and leverage it to create compelling stories that engage‭ ‬and inspire‭. ‬Over time I have worked to define the purpose‭, ‬positioning‭, ‬and differentiation of brands in the industries of restaurants‭, ‬health‭ ‬&‭ ‬wellness‭, ‬technology‭, ‬beauty‭, ‬and more‭.

I have gained the knowledge and wisdom that comes with 15+‭ ‬years of diverse experience working with web developers‭, ‬copywriters‭,‬‭ ‬animators‭, ‬and marketers‭. ‬This has equipped me with a broad skill set offering a unique range of expertise in brand strategy‭, ‬identity‭, ‬and storytelling for a wide range of applications‭.‬

Insight

• Market Analysis
• Internal Research
• Customer Research
• User Research
• Persona Development

Strategy

• Brand Positioning
• Brand Story
• Brand Architecture
• Brand Naming
• Brand Experience Strategy

Experience

• Visual Identity
• Brand Voice
• Websites
• Packaging
• Content

Onward & Upward

• Brand Launch
• Brand Implementation
• Market disruption
• Brand Management
• Brand Evolution

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