GoldStar
A GPS Solution for Car Dealerships
About GoldStar.
GoldStar is the industry’s leading GPS solution empowering subprime dealers and lenders with insightful data analytics to make business management decisions easier and more profitable. They are able to do things like track their vehicles, organize their lots, keep an eye on payments, and more.
The logo.
The logo was redesigned and now includes a star icon which takes on the form of a map direction arrow, like what you see in Google Maps. This concept binds two very harmonizing ideas into one simple form; a star and a GPS related icon. With the new GoldStar yellow the icon alone says the name.
Monsters Campaign
This is a playful approach to some of the struggles of running a dealership. The monsters represent the fear of the statements being made, in a fun way. Like monsters, some people don’t believe these things could happen to them until it does, making it a horrible reality. But with GoldStar you can keep monsters at bay!
Protect with GoldStar and reduce risk.
Social media and display ads
From print to digital & social media to emails, landing pages & trade shows.
Brand Maintenance.
There’s a lot involved when maintaining a brand year over year. It’s filled with streamlining processes and meeting deadlines, and it constantly revolves. This is the nature of effectively marketing products and it is a repetitive process. But with repetition comes results. The more you practice, the better you get and the same applies to getting your message out into the world over and over again.